We are journalists. photographers, videographers and editors.
When you order a newsletter, video or website why should you be the one working? News Link wants to lighten your load. We're problem solvers creating stories that communicate your values and provide a voice to your people so they buy into your program (and lighten your load).
Congratulations to our May Linky, Bob Bajek!
As a journalist, Bob enjoys working with his nine clients throughout the Midwest and Great Plains on their strategic communications.
News Link employees spent the past year tutoring students at Sheridan Elementary each week. Those students visited us today to learn a little more about what we do, including learning about interviewing and taking photos.
Our April Linky award went to Corporate Journalist Eppie O'Neal. Eppie has spent the past year traveling to different regions, gathering content for her newsletters.
"It has allowed me to see places that I would have never dreamed of and people from all walks of life. Covering Family Day is always fun because I get to meet the railroader’s family and see them in a different light."
Our publications highlight safe work practices, capture employees' hard work and feature safety-oriented work groups and individuals.
The News Link serving you today was created in the mind of a railroad foreman at Havelock Shops, Lincoln, Neb., more than 20 years ago.
When Pete Ringsmuth looked at the relationship between the shop and its employees, he saw a need for heightened communication. On Oct. 20, 1985, he produced his first newsletter,
“The 6600 Burlington Express.” He went on to generate one newsletter per week, doing most of that work in his spare time.It wasn’t until July 1, 1987, when Ringsmuth decided the newsletter market was too enticing, and he left his railroad job.
Such a drastic transition would instill fear in most. Was he afraid? “I wasn’t fearful. I was confident the service was needed by a lot of companies,” Ringsmuth said.
Time has proven him right, as today News Link produces more than 110 newsletters for a myriad of industries throughout the United States and Canada. October 2005 ushered in the 20-year anniversary, and News Link shows no signs of slowing.
Within the next year, Ringsmuth’s goal is to, “Improve quality as measured by customer satisfaction. Only after that, sustain 45 percent annual growth.” Growth is a commodity News Link has been very familiar with, particularly throughout the last five years.
At the beginning of 2001, seven people were employed at News Link.
Today, 26 employees call News Link home. Throughout the years, Ringsmuth knows he has much to be thankful for as maintaining growth is a continual learning process.
“I trust God and begin each day with a formal, written prayer,” he said. One of the things he has found most rewarding, he said, “is having employees far more talented than me.”
Ringsmuth’s success can perhaps be whittled down to a single recognition: a vital importance of both internal and external company communication. He knows the need for correspondence will always be significant.
As a result, there isn’t an industry to which News Link can’t contribute its services. “This market has no limits,” he said
WHY IT WORKS
Let’s have a newsletter! It’s the same story in so many organizations. Everyone wants a newsletter but no one wants to do it.
Short straw loses.
A newsletter coordinator is named. The coordinator must constantly twist arms of supervisors asking for stories. Countless e-mails, committees and meetings finally result in stories.
Deadlines? Forget them. Everything must wait for that one last article. The coordinator then calls several printers to gather quotes. A folder of newsletter stories and photos is organized. The printer then scans, types, copies and pastes everyone’s hard work into one newsletter proof.
At this point, everyone is tired of the newsletter and the coordinator is left to move it forward. It doesn’t end there.
The coordinator must develop a mailing list and find a mailing service willing to take several boxes of newsletters, then tab, apply labels and mail. In the middle of all this, the coordinator must provide a check for postage.
That’s why organizations call News Link. News Link finds news, interviews people, writes stories, acquires photos, prints and distributes.