The News Link serving you today was created in the mind of a railroad foreman at Havelock Shops, Lincoln, Neb., more than 20 years ago.
When Pete Ringsmuth looked at the relationship between the shop and its employees, he saw a need for heightened communication. On Oct. 20, 1985, he produced his first newsletter,
“The 6600 Burlington Express.” He went on to generate one newsletter per week, doing most of that work in his spare time.It wasn’t until July 1, 1987, when Ringsmuth decided the newsletter market was too enticing, and he left his railroad job.
Such a drastic transition would instill fear in most. Was he afraid? “I wasn’t fearful. I was confident the service was needed by a lot of companies,” Ringsmuth said.
Time has proven him right, as today News Link produces more than 110 newsletters for a myriad of industries throughout the United States and Canada. October 2005 ushered in the 20-year anniversary, and News Link shows no signs of slowing.
Within the next year, Ringsmuth’s goal is to, “Improve quality as measured by customer satisfaction. Only after that, sustain 45 percent annual growth.” Growth is a commodity News Link has been very familiar with, particularly throughout the last five years.
At the beginning of 2001, seven people were employed at News Link.
Today, 26 employees call News Link home. Throughout the years, Ringsmuth knows he has much to be thankful for as maintaining growth is a continual learning process.
“I trust God and begin each day with a formal, written prayer,” he said. One of the things he has found most rewarding, he said, “is having employees far more talented than me.”
Ringsmuth’s success can perhaps be whittled down to a single recognition: a vital importance of both internal and external company communication. He knows the need for correspondence will always be significant.
As a result, there isn’t an industry to which News Link can’t contribute its services. “This market has no limits,” he said
WHY IT WORKS
Let’s have a newsletter! It’s the same story in so many organizations. Everyone wants a newsletter but no one wants to do it.
Short straw loses.
A newsletter coordinator is named. The coordinator must constantly twist arms of supervisors asking for stories. Countless e-mails, committees and meetings finally result in stories.
Deadlines? Forget them. Everything must wait for that one last article. The coordinator then calls several printers to gather quotes. A folder of newsletter stories and photos is organized. The printer then scans, types, copies and pastes everyone’s hard work into one newsletter proof.
At this point, everyone is tired of the newsletter and the coordinator is left to move it forward. It doesn’t end there.
The coordinator must develop a mailing list and find a mailing service willing to take several boxes of newsletters, then tab, apply labels and mail. In the middle of all this, the coordinator must provide a check for postage.
That’s why organizations call News Link. News Link finds news, interviews people, writes stories, acquires photos, prints and distributes.